Company Culture is a big buzzword right now. People are choosing where to whether they accept a job or even apply for jobs based on the company’s culture. The culture of a company can determine the growth by attracting talent. Here are a few key points how to attract top talent.
Tips on how to attract top talent include:
- Incentivize Employees to recruit
- Ask your Employee’s input
- Know your target market
- Use social media
Your employees have a large impact how well you attract top talent. Networking is becoming easier and easier to do with social media at our fingertips 24/7.
With platforms like LinkedIn it is easier to stay in touch with people throughout your career and see what other people are up to. By capitalizing on your employees networks you can open up your hiring channels. By incentivizing employees to reach out to their friends and talk about what they like about your company it increases the number of top talent you can hire. People are more likely to accept a position in a new company if they know someone at that company.
If you incentivize your employees you will build a larger talent pool that you can pull from at any time while building trust and rapport with your current employees.
Ask Your Employee’s Input
Asking for input from your employees is one of the fastest ways to gain insight on how your company can do better and gain their trust.
You can ask top performers what works for them and what makes them successful you can then look for similar attributes and characteristics when interviewing new hires.
By asking what they want out of new hires then you can find people that will fit in with the teams and the company culture.
By asking for their input it makes current employees feel like you are listening and that they are important to the company which creates loyalty and added motivation.
Know Your Target Market
Hiring is just like selling a service or product. You need to know what people are looking for and why they should choose you over your competitors.
Like “company culture” there are other things that determine whether an applicant will apply for a job or not.
Knowing what your Target Market is looking for will increase the top talent that you are looking for.
Examples of things people are looking for (tech industry specific) include:
- Unlimited PTO
- Stocked Kitchens
- Ability to work remote
Now this might not apply to the industry in which you work but there are always trends and new things that people are looking for out of a company and if you don’t supply them, they will look elsewhere.
Use Social Media
Social Media is the way that most people communicate and get an update on what is happening in the world. Even if you don’t think that your company needs Social Media you should get one.
By posting and keeping people up to date on company news you increase the amount of people that will become acquainted with your company.
Many companies use Social Media to show what they are doing in their communities and how they are helping. This tactic not only shows how a company is helping their community but it shows that employees do more than just work in an office every day.
It appeals to people and helps them know that they can be a part of something more than just a corporate staff.
Recruiting top talent to help build company culture can be hard if you don’t have a company culture in place.
Create an environment and benefits that people want in your industry and you will attract talent that will help your company grow.
Follow the steps listen above and you will be able to create a company culture that will attract any talent you are looking for.