Asking for employee reviews is not something that companies should take lightly. With technology at our fingertips and reviews so easily accessed it’s almost guaranteed that a person will not apply for a job unless they look at the reviews on that company.
Because reviews are so important it’s imperative to get reviews from your employees that will help your brand and help attract top talent to your company.
Asking your employees can increase the number of applications, consumers using the product/service if you follow these 3 easy steps.
Use Emotional Intelligent When Asking for Reviews
I hope this might be obvious to most people but sometimes it’s not. There are times when employees are happier than others.
You don’t want to ask employees for reviews after laying off some of their co workers, or if perks and benefits have been taken away.
Instead of just requesting reviews randomly look for opportunities when employees will be at their happiest with the company.
- On-boarding/Training: This is a great moment to ask for a review. People are always excited to start a new job and will usually give high reviews to their new employers. Also, you want to know how your onboarding is. It’s a good time to get feedback on how you can improve training and onboarding.
- Promotions: Who doesn’t love a promotion? If you show confidence in an employee they are more likely to give it in return by providing you with a positive review.
- Reaching a Goal: Reaching goals can be an emotional task. Especially if it’s a larger company goal that they have been working towards for a long period of time. Waiting for this moment helps you capitalise on their momentum and emotions of doing something significant for the company.
Don’t Ask for “Positive” Reviews, Earn Them
You want to give your employees the opportunity to provide open, honest feedback.
If they feel that they can’t speak freely then they will most likely be taking bad about you behind your back. If you give them the opportunity to speak freely without the worry about what the consequences will be then the chances of receiving a positive review will go up.
You might think that is backwards but studies show that if employees can give reviews of a company without negative consequences then they are more likely to give a positive review.
This is because they feel that they have a say in the company. They feel that they can give feedback and feel comfortable that their review matters.
Listen To Feedback and Make Changes
The best way to getting company reviews is by listening.
If one of your employees gives you a review or advice on what they think would help the company listen to them.
The moment that they feel that they aren’t heard or that nobody cares about their opinion not only did you lose their positive review but you lost their loyalty.
If you know of any negative reviews from an employee do what you can to improve the situation to turn that review into something that will help the employee become more loyal and in return give a positive review in the future.