Why should it matter whether you get employer reviews or not? Can a few posts on Glassdoor, Indeed, or Monster really affect your bottom line? As it turns out, they absolutely can. Because we knew that already, RVW BOT’s powerful Slack app is ready to help you get more of the reviews you need.
First, though, let’s take a look at why they matter now more than ever before.
Job Seekers Trust Reviews from Potential Coworkers
In the days before employer review and job posting websites existed, it was harder for information about a company’s culture to filter out.
The concept of organizational culture didn’t exist before the mid-twentieth century. It was in the late 1980’s that corporate culture started getting attention.
Since those days, the internet has become as powerful a tool in the hands of workers as it has for their employers.
Modern employer review sites are powerful. They provide a way for employees to speak up anonymously about the way their employers treat and compensate them.
Research has shown that job seekers trust these kinds of insider comments far more than they do any kind of outside commentary. It’s an effect of the psychological principle that we like and elevate in our minds people who we perceive to be like ourselves.
The job seeker investigating a potential employer feels a sort of kinship to the current or former employee of that organization. They can’t help but trust what they’re saying.
Getting Employer Reviews Affects Brand Perception Among Job Seekers
The way your potential hires feel about your company depends to a huge degree on what current and former employees have to say about it.
Whether a company considers that truth an advantage or a disadvantage should tell them a lot. It will show the direction in which they should move their HR policies.
Companies that get more employer reviews that favor them on sites like Glassdoor have a more favorable image among job seekers. The reverse is true as well. Bad reviews are a bad brand.
What should keep company execs on their toes, or give them hope, is the fact that those perceptions don’t have to be permanent.
The Quality of Online Reviews Affects Current Employees’ Attitudes
Another factor worth considering is that it’s not just job seekers reading those reviews. Current employees read them, too.
Why does that matter? Because those reviews will do one of two things. Lots of bad reviews will confirm their suspicions about their negative experiences. Plenty of good reviews will reassure them that they’re working in a place that cares about them.
Current employees’ attitudes hinge on those feelings. Imagine someone in your organization is having a hard time feeling comfortable in their workplace. Reading a slew of bad reviews could lead to crushing discouragement and demotivation.
Seeing plenty of good reviews, the same employee could feel more confident. They can bring up their concerns with the assurance that someone will listen and act to help them.
Bad Reviews Are Expensive
What does it take to attract top talent to your organization?
Depends on what the reviews say.
This is one of the crucial reasons you need to get employer reviews of a more positive nature.
Job seekers are more likely to demand higher salary increases if they see lots of negative comments about what it’s like to work for a company.
The better the reviews, the less money it takes to convince someone to give you their time and talents. If you want to reduce your hiring and salary overhead, it’s essential to improve the perception of your company.
How RVW BOT Helps You Get Employer Reviews
RVW BOT makes it a lot easier for current employees to leave reviews on job posting sites. The Slack app uses automatic invitations at the optimal time after new employees are settling in and have had a chance to see how things work.
It’s also very simple to install and use. Visit RVWBOT.com and click on the “Add to Slack” button to get started!