Shopping online has become the norm these days. Everyone has a computer or a smart phone with them at all times making it easy to access products and their reviews at any time.
Online shopping and job hunting have become very similar in that people will check company reviews, benefits and salaries before applying for a job.
As an employer..
You want your company to have the best reviews to encourage people to apply for the job. With platforms like Glassdoor it makes it easy for people to find these reviews and quickly decide if they want to work for your company or not.
Glassdoor changing how people apply for jobs and if you are anything like most companies you are still trying to figure out how to get more positive reviews on Glassdoor.
Most companies are in the same boat as you have asked the same four questions.
How can I improve my Glassdoor rating?
The fact that you are asking yourself this question means that you are ahead of the game. Most companies don’t worry about Glassdoor until they have noticed a problem.
If you are in that boat, then coming up with a plan of action is important.
Reviews for a company are like reviews for a restaurant or a product. One positive review won’t change your ranking if you have negative review already.
The best way to combat negative reviews is to suppress them.
You can’t remove or change negative reviews that are already on Glassdoor just like you can’t change a negative Google review, but you can generate more positive reviews.
Sending out Employee Review Requests is a good way to generate more positive reviews.
You can choose employees that you know have a positive image of the company and ask them to go to Glassdoor and give you a positive review or use RVWBOT to automate that process.
What is a good Glassdoor rating?
Glassdoor rankings are on a scale of 0.00-5.00.
0.00 – 1.50 = Employees are “Very Dissatisfied”
1.51 – 2.50 = Employees are “Dissatisfied”
2.51 – 3.50 = Employees are “Ok”
3.51 – 4.00 = Employees are “Satisfied”
4.01 – 5.00 = Employees are “Very Satisfied”
According to the scale:
Anything below 3.51 your employees are not satisfied. It is important to know that older reviews are weighted less than current/new reviews.
Reviews from current employees are also generally higher than former employees whether they left on a positive not or not. In general, you should try and have you Glassdoor rank above 3.51 but the higher ranking the better you look in the eyes of potential employees.
How do I write a review on Glassdoor?
To write a review on Glassdoor you must have an account.
Once you have created your free account you may write reviews for current or past companies you have worked for.
You will be prompted to give both “Pros” and “Cons” of the company.
Are Glassdoor Reviews Anonymous?
The HUGE upside..
Glassdoor reviews appear anonymous, however, based on the information that current or previous employees are required to provide when reviewing an employer is specific enough to be able to identify who may have left the review for the company.
If you are an employer, I would caution you to act responsibly and rationally if you believe you know who left a review.
This is a great opportunity to take action and learn from the review and feedback given.
Use the information you have gathered from positive and negative reviews to be proactive when influencing change within your company.
Improve your process, encourage your employees to leave reviews, and repeat through proactive innovation.