The importance of managing corporate reputation properly cannot be overstated.
Your corporate reputation is often defined by the individuals who tell others about their personal experiences with your company, some positive and some negative.
The far greater impact comes from employee reviews on how others perceive your corporate reputation.
Employee reviews define your corporate reputation for highly skilled job seekers who find your company on sites like: Glassdoor, Monster, Indeed, and LinkedIn. The question that often comes up when CEOs, Human Resource Managers, and Recruiters find out about negative reviews is:
How can I remove the negative reviews?
This answer, in most situations, is that you cannot remove negative reviews.
It is important to keep one crucial point in mind while you read through this guide on managing your corporate reputation:
Your corporate reputation is no longer what stakeholders of the organization put into press releases in terms of how they deliver on company goals and its effect on the bottom line. Your corporate reputation is what the employees tell each other.
Important Corporate Reputation Data Points
According to a 2016 SHRM article, a report by CareerArc had shown:
- 94% of workers believe that negative comments on employer review sites damage and employer’s brand.
- 75% of job seekers consider an employer’s brand before applying for a job.
What is Corporate Reputation?
Corporate Reputation Definition
Corporate Reputation – The overall perception that any individual or group of individuals have about a company based on their own personal experience or the shared personal experiences of other individuals.
Why is Corporate Reputation Important?
Your corporate reputation is important because it is the sum of publicly or privately held idea about your company that affect how individuals interact with your brand on a daily basis.
How Do You Manage Your Corporate Reputation, Proactively?
1. Develop a Corporate Reputation Management Strategy
Start by determining your S.M.A.R.T goals..
Specific | Measurable | Achievable | Relevant | Timely
Let’s imagine your goal is to increase your positive employee reviews by two within three weeks..
- Specific: Increase positive employee reviews.
- Measurable: 2 positive reviews.
- Attainable: Yes, this goal is realistic.
- Relevant: Yes, it will improve our corporate reputation.
- Timely: Within 3 weeks.
2. What will your next steps be?
After you have achieved your smart goal to begin managing your corporate reputation have you will begin looking for ways to innovate your process.
Begin increasing your goal amount of positive employee reviews.
Strategies to innovate your process for managing your corporate reputation.
- Reach out to current employees who have been working for the company and have not yet completed an employee review and ask them to leave one.
- Build asking for employee reviews into the final phase of your on-boarding process for new hires.
- Network with previous employees and ask them to submit an employee review as a former employee.
RVWBOT rockstar recommendation:
Create an easy how-to document, infographic, or video of how to leave a review on each of the job review sites. Keep it unbiased and do not suggest how they should review and rate your company.
Ethical, honest feedback should be valued and encouraged. Take the feedback to make improvements.
At the end of the day..
Positive feedback is earned through actively listening to what employees are saying and implementing improvements while continuously asking for feedback.