It has already been a solid decade since any of us saw or felt the worst effects of the last major economic recession. In historical terms, that means that another downturn may be just around the corner. No one ever knows exactly when or how the next business cycle bottom will start, but there are some strong indications that it’s already happening. That’s why it’s important to help recession-proof your company now, while you still have both time and wiggle room. After a big stock market rout, there may be no more space to maneuver!
Build Your Networks, and Never Stop Marketing
Always keep reaching out to more and more people who can help you, and who you can help. The bigger your network, the more opportunities you have to find people who can drive your company to flourish even during dark times.
Likewise, you should always keep building your brand. Even during a serious downturn, you need to work closely with your marketing team. Promote your solutions so people know that the value you offer is worth spending on, even when it’s hard. Remember that you can get a huge ROI by using low-cost marketing tools like blogs and social media. Enlist all of your employees to help share and promote your content! Strengthening your company culture will make that effort even more natural, too.
Build The Right, Recession-Proof Team, Right Now
Do all you can to avoid having to resort to layoffs during a downturn. Focus on finding people who are a good fit for your company’s culture, and treat them like family. To recession-proof your team, hire when you’re sure that the candidate can provide value, no matter what’s going on outside. It’s important to do all you can to find that kind of talent and value in the first place, though.
This is where RVW BOT comes in. Our innovative application integrates with Slack to make it easy for your current employees to show candidates what they can expect from you. We’ve figured out the best ways and times to ask them to leave reviews on Glassdoor, Indeed, or Monster, for example, so that they’re more likely to do it in a positive way.
What that means for you is that at hiring time, you’ll be more likely to attract the attention of the kind of top talent you want on your side when the stakes are highest. Getting the best and brightest job seekers interested in working for you is the first step towards becoming a recession-proof company where people are competing to get in the door. Check out how easy it is to set up, and feel free to contact us with any questions you have about RVW BOT.
Get ready for what’s next. It might be exciting, or it may be dangerous. But it will definitely be an opportunity for you to succeed!